WE’VE DISCOVERED A NEW WAY TO MAKE DELICIOUS FOOD EVEN BETTER

And by better we mean more delicious, more pleasing, more interesting and maybe even more exciting.
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What’s the Story?

Most of the foods we love are delicious because they have pleasing layers of flavor and texture. Creating those layers is how you make a great tasting dish. We’ve discovered a way to add even more layers of flavor and even layers of sensation to a dish and adding these layers makes that dish even better.

What is it? It’s food and wine pairing. But not food and wine pairing as we know it. Many of us are happy with the pairing results we’re already getting. But after testing many of the current methods for finding good pairings, we found they just didn’t give us the best or, in many cases, even really good results. We discovered that we could do much, much better.

All that testing has given us a deeper understanding of what’s really going on with food and wine pairing. With this knowledge, we’ve developed a better approach for identifying the wines that add more of those pleasing layers to a dish. So now, we’re using this approach on all the dishes we love to find out which wines really do make our favorite foods even better.

How PairCraft Works

Most of the foods we love are delicious because they have pleasing layers of flavor and texture. Creating those layers is how you make a great tasting dish. We’ve discovered a way to add even more layers of flavor and even layers of sensation to a dish and adding these layers makes that dish even better.

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“PairCraft really showcases what a great pairing can do!”
Katja Scharnagl, Sommelier

“The importance of PairCraft’s idea is a recognition of the changing landscape of food and wine. This idea of food and wine pairing is often rooted in traditional dishes and traditional classic wine styles. Someone a hundred years ago found a great pairing, and now we take that pairing as some sort of gospel. This totally underestimated the evolution of cuisine and winemaking and the emergence of new wine regions and styles. The best way to find great pairings is to experiment and learn, and that is the heart of the PairCraft process.”

Michael Dolinski, Sommelier
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“What PairCraft is doing is throwing back the curtain to allow us to see the inner workings of how to create amazing food and wine pairings. PairCraft shows that “classics” don’t always work or can be rather average and that other wines turn out to be thrilling food companions.”

Christy Canterbury, Master of Wine, Wine Expert, Consultant, and Critic
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“PairCraft really showcases what a great pairing can do! You can learn about great wines and it will make you want to invite your friends over and cook and open wines from all over the world and just have fun and learn along the way. It also shows you that sometimes classic pairings might not work and it’s not that easy to find the perfect pairing. I think PairCraft will be an amazing tool for everyone who loves good food and wine and is interested in elevating their dinners to the next level with the perfect pairing.”

Katja Schanagl, Sommelier
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Make your delicious food even better

Discover how and get smarter about pairing and about wine too.
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