About PairCraft, our process, and our thoughts and beliefs about pairing.
OUR TEAM OF EXPERTS
Tracy Gardner is the Founder and CEO of Paircraft. Tracy discovered and developed the idea that became PairCraft by using the skills and knowledge he acquired as a chemical engineer, as an innovation consultant practicing design thinking, and from studying wine in the WSET courses and winemaking in the UC Davis Winemaking Certificate Program.
He developed his knowledge about food and wine pairing by conducting extensive research, which included buying just about every book ever written on food and wine pairing, and by conducting countless experiments and tasting sessions with wine professionals and serious home cooks.
In addition, Tracy has surveyed the current state and the leading edge of food and wine pairing by tasting hundreds of pairing recommendations from wine stores and pairings at restaurants, including restaurants at the very top of fine dining.
Tracy loves that beautiful thing that happens when you eat a bite of delicious food and then take a sip of a wine that opens up and adds a new, wonderful, and welcome dimension to the food experience. One of his goals with PairCraft is to make it possible for everybody everywhere to be able to easily reach out and get the information they need to make this magical experience happen–and happen at a very high level–with every dish they enjoy making, eating, or serving.